Short Biography Of Michael Hartono

PT Djarum is one of the big companies owned by the Hartono family that produces cigarettes. Djarum's contribution is very large for the Indonesian economy. Cigarette consumers in Indonesia are relatively large, causing Djarum's income to increase and continue to survive  (2), and become one of the biggest tax contributors in Indonesia.

Djarum also has CSR activities for the community and the environment. The effort was not separated from the duties of one of the owners  (1a), namely Michael Hartono.

One of the richest people in Indonesia, Michael Hartono has the full name Michael Bambang Hartono. He is of Chinese descent born with the name Oei Hwie Siang  (3a) . Michael Hartono was born in Kudus, October 2, 1939 (1a) . His father (3b)  was nicknamed Oei Wie Gwan who was the owner of a cigarette factory.

He has a brother nicknamed Robert Budi Hartono who is the number one richest person in Indonesia. Michael Hartono took formal education at Diponegoro University for four years starting from 1959-1963. His career continued in the business world (3b) , as Director of PT Djarum. Has been playing Bridge since 6 years old (1b). In August 2018, represented Indonesia in the Bridge tournament at the Asian Games held in Jakarta, Indonesia.

Michael Hartono and his two brothers pioneered the struggle inherited from their father. As one of the heirs of a large company, Michael worked hard to manage and distribute the company (1a).

Djarum Group's business empire is increasingly successful and can reap promising market share. Djarum cigarette products are selling well in the market, reaching 20% ​​of the 240 billion cigarettes per year from the total national production. All of that was achieved for the reason, namely Djarum's ability to meet consumer needs.

In his profile Michael Hartono explained that he was the manager of PT Djarum with optimal success. The business began in 1951, when their father, Oei Wie Gwan, bought a small struggle in the kretek field nicknamed Djarum Gramophon.

The name was changed to Djarum  (1a). Djarum's trip was hampered by the 1963 fireing disaster, which almost destroyed the company. The hurdle was precisely the turning point for Djarum who succeeded afterwards.

The revival was carried (1a) out by modernizing its production equipment according to technological developments, thereby increasing productivity and obtaining sales. Djarum's export market began to be penetrated in 1972.

The company's product innovations are in two types, namely Hand Kretek Cigarettes (SKT) and Machine-made Cigarettes (SKM). SKT products are Djarum 76 and Djarum 12, while SKM products are Djarum Super, La Lights, Djarum Mezzo, Djarum Black.

The raw material used has good quality and comes from within the country. Tobacco comes from Weleri, Muntilan, Temanggung, Jember, Lombok, Madura, Bojonegoro, and Mranggen. The cloves are from Aceh, Java, Bali, Ambon, Manado, and so on.

In addition to product discovery, Djarum carried out business discoveries in the fields of property, hotels, banking and agribusiness. Michael Hartono also opened a property business with his subsidiary, PT CKBI.

Djarum carried out the rejuvenation at the Hotel Indonesia and Inna Wisata. Djarum bought 52% of PT BCA's shares. Farindo shares are also owned by 10%. The work of Michael Hartono brothers in the agribusiness sector is seen by having oil palm business and processing refineries.

Michael Hartono is a reliable businessman. Managerial innovation is very optimal. His unyielding attitude is inga plus point for continuing to spread  (2) the business until great success is achieved at this time.

Together with his brother Robert Budi Hartono, Michael Hartono was ordained to be the second richest person in Indonesia after his brother. Michael Hartono is known to have a wealth of around 17.1 billion dollars or around 228 trillion rupiah.

In the world, Michael Hartono is ranked 146th as the richest person in the world. Through the biography of Michael Hartono, it is known that the spirit of his business is very good to emulate.

Explanation :

1.      Tenses

a.       Simple Past Tenses

b.      Present Perfect Continious

2.      To + Infinitive

3.      Personal Pronouns /  Possessive Pronouns / Reflexive Pronouns

a.       Personal Pronon

b.   Possessive Pronouns