Short
Biography Of Michael Hartono
PT Djarum is one of the
big companies owned by the Hartono family that produces cigarettes. Djarum's
contribution is very large for the Indonesian economy. Cigarette consumers in
Indonesia are relatively large, causing Djarum's income to increase and continue
to survive (2), and become one of the biggest
tax contributors in Indonesia.
Djarum also has CSR
activities for the community and the environment. The effort was not
separated from the duties of one of the owners (1a),
namely Michael Hartono.
One of the richest
people in Indonesia, Michael Hartono has the full name Michael Bambang Hartono.
He is of Chinese descent born with the name Oei Hwie Siang (3a) .
Michael Hartono was born in Kudus, October 2, 1939 (1a) . His father (3b)
was nicknamed Oei Wie Gwan who was the
owner of a cigarette factory.
He has a brother
nicknamed Robert Budi Hartono who is the number one richest person in
Indonesia. Michael Hartono took formal education at Diponegoro University for
four years starting from 1959-1963. His career continued in the business
world (3b) , as Director of PT
Djarum. Has been playing Bridge since 6 years old
(1b). In August
2018, represented Indonesia in the Bridge tournament at the Asian Games held in
Jakarta, Indonesia.
Michael Hartono and his
two brothers pioneered the struggle inherited from their father. As one of the
heirs of a large company, Michael worked hard to manage and distribute the
company (1a).
Djarum Group's business
empire is increasingly successful and can reap promising market share. Djarum
cigarette products are selling well in the market, reaching 20% of the 240
billion cigarettes per year from the total national production. All of that was
achieved for the reason, namely Djarum's ability to meet consumer needs.
In his profile Michael
Hartono explained that he was the manager of PT Djarum with optimal success.
The business began in 1951, when their father, Oei Wie Gwan, bought a small
struggle in the kretek field nicknamed Djarum Gramophon.
The name was changed to
Djarum (1a). Djarum's trip was
hampered by the 1963 fireing disaster, which almost destroyed the company. The
hurdle was precisely the turning point for Djarum who succeeded afterwards.
The revival was carried
(1a) out by modernizing its
production equipment according to technological developments, thereby
increasing productivity and obtaining sales. Djarum's export market began to be
penetrated in 1972.
The company's product
innovations are in two types, namely Hand Kretek Cigarettes (SKT) and
Machine-made Cigarettes (SKM). SKT products are Djarum 76 and Djarum 12, while
SKM products are Djarum Super, La Lights, Djarum Mezzo, Djarum Black.
The raw material used
has good quality and comes from within the country. Tobacco comes from Weleri,
Muntilan, Temanggung, Jember, Lombok, Madura, Bojonegoro, and Mranggen. The
cloves are from Aceh, Java, Bali, Ambon, Manado, and so on.
In addition to product
discovery, Djarum carried out business discoveries in the fields of property,
hotels, banking and agribusiness. Michael Hartono also opened a property
business with his subsidiary, PT CKBI.
Djarum carried out the
rejuvenation at the Hotel Indonesia and Inna Wisata. Djarum bought 52% of PT
BCA's shares. Farindo shares are also owned by 10%. The work of Michael Hartono
brothers in the agribusiness sector is seen by having oil palm business and
processing refineries.
Michael Hartono is a
reliable businessman. Managerial innovation is very optimal. His unyielding
attitude is inga plus point for continuing to spread (2) the business until great success is achieved at this time.
Together with his
brother Robert Budi Hartono, Michael Hartono was ordained to be the second
richest person in Indonesia after his brother. Michael Hartono is known to have
a wealth of around 17.1 billion dollars or around 228 trillion rupiah.
In the world, Michael
Hartono is ranked 146th as the richest person in the world. Through the
biography of Michael Hartono, it is known that the spirit of his business is
very good to emulate.
Explanation :
1.
Tenses
a. Simple
Past Tenses
b. Present
Perfect Continious
2.
To + Infinitive
3.
Personal Pronouns / Possessive Pronouns / Reflexive Pronouns
a. Personal
Pronon
b. Possessive
Pronouns
